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Online Reviews – It’s not just about TripAdvisor!

Welcome back peeps!  It has been far far too long since I posted and I am sorry; life has gotten away with me and, to be honest, I haven't really had much inspiration!  But here I am, back once again! This time round I want to...

Outbooking – the results are in!

How does overbooking and out booking affect guests? The latest results of an impact survey provide some revealing insights!...

Handling TripAdvisor Blackmail Threats

It is beyond doubt that TripAdvisor is the behemoth of hotel and restaurant reviews, but how do you handle the few cases where people blackmail your business with a bad review? Let me just disclaim myself here - there are few people who will deliberately blackmail...

TripAdvisor – hoteliers, it’s time to stop the excuses!

I know full well that as I type this, I am about to bring on the wrath of almost every hotelier out there, but I for one am sick to the back teeth of hearing hoteliers create excuse after excuse after elongated drawn out over-explained...

TripAdvisor’s TripBarometer is rather revealing…

Let's be honest with ourselves - online review sites are going to be here to stay, and businesses will never fully see eye to eye with the sites that offer them; after all, they tend to be a conduit for negativity a lot of the...

Is TripAdvisor failing hoteliers?

2013 brings a hopefully prosperous new year for all hoteliers, but also inevitably means yet further growth of TripAdvisor; but is this behemoth of online reviews actually doing hoteliers any favours - does it even care about them? As almost any hotelier who uses TripAdvisor will...

Handling Negative TripAdvisor reviews

So you put your heart and soul in to giving someone a nice stay, and then three days later their review comes in on TripAdvisor as one out of five, and a long list of complaints - what do you do? It is expected for every...

Tripadvisor Management Responses – The Do’s & Don’ts!

Those of you familiar with TripAdvisor will be fully aware of the ability for hotels to write management responses to reviews, and just how those responses can be misinterpreted, or just downright rude and sarcastic. Take for example this review and response from the hotelier (titled...

Hotel placebo’s and forgotten guests…

Something was mentioned today that made me wonder, and took me on an interesting thought process - does the placebo effect apply to hotels?   Most people may be familiar with the placebo effect, but for those that are not:   [quote]The placebo effect is the psychological term used...

TripAdvisor – The Hotelier and User’s Best Enemy?

Hello again all, So I have covered Groupon before, but there is an even bigger monster that almost every hotelier or restaurateur in the world has had lurk over their shoulder at some point or another; the beast known as TripAdvisor. I previously looked at how Groupon...