Chocolate Pillow | 2014 August
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August 2014

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Transference – why you may be the reason people hate your brand!

I have written many posts that delve in to the psychology of consumers and for this article I wanted to tackle the process known as transference and how this can affect a guests' perception of your brand. For those without a psychology background, transference is the...

How NOT to sell to people!

I recently began investigating the cost comparison between new car and old car, with particular interest in contract purchasing a new vehicle - oddly, this showed me a lot of flaws in the sales tactics of many people, that often see themselves appearing in hotel...